It is reported that Mulberry is now expanding its efforts in the Asian market to stimulate growth. This year, it has established joint ventures in China and Japan, and has opened new stores in Shanghai and Hongkong.
“We hope to become a more international luxury brand.” Thierry Andretta, president of the company, said, “Our uncompromising sales strategy has also worked well, demonstrating that our new design is popular with customers. For example, the Amberley bag issued in July has become a best seller.
It is reported that Mulberry is now concentrating on the sale of positive price products, reducing the discount. In the country’s markets, Japan’s joint venture shows a preliminary sign of success, and the group has opened 5 stores locally; the expansion of the Chinese market is gradual and the online business will be strengthened; the focus of the European and North American markets is to improve the productivity of existing stores, while at the same time refurbishing stores strategically. The network, the expansion of the new store that maintains a limited degree.